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You know the story. Kevin Costner hears voices telling him “if you build it, they will come”**, so he builds a baseball pitch in his back garden. Everyone thinks he’s mad but at the end of the day he gets to play catch with his dad. The moral of the story? If you want something really badly and you follow your heart, you’ll get there. And, also, American movies place huge amounts of importance on playing catch with one’s dad! Being British I have no idea why. I can think of a million things I’d rather do. But then I’m hopeless at catch….I’d probably call my dad back from the dead only to drop the ball!
Anyway, why am I digging up old and somewhat dubious Kevin Costner movies this morning? Simple. That paragraph you’ve just read, minus the playing catch bit, that’s my business plan in a nutshell.
Sometimes I get asked how I did it
How I moved to a new town and two years later had a little clinic and a (mostly) full appointments book.
And my answer is nothing if not honest. I genuinely don’t know.
A series of serendipitous events led me to find the studio where I now teach my classes and low and behold it also had a treatment room standing empty – well of course I jumped at the chance of subletting that! I made a website, left a trail of flyers and business cards everywhere I went, invited every yoga teacher, personal trainer, chiropractor, osteopath I knew to come and have a half price treatment and spread the word…
….but mostly I just built it and they came
I genuinely believe that if you really want something and you want it for the right reasons it will be yours. It might turn out that you will get what you wanted in a completely different way to how you thought you would, or you don’t realise you’ve got it until you’ve been doing it for six months. It will be astonishingly hard work (I found setting up my business/working for myself one of the hardest things I’ve ever done, and from reading some of your blogs I know you did too!) and the road will be riddled with disappointment and criticism. But if you want it badly enough you’ll deal with that gruesome twosome pretty easily.
When you want something enough you don’t let anything get in your way. And while saying “I’ll build it and they’ll come” might not be the soundest business advice you’ll ever hear (nobody is ever going to give you a start up loan based on that – my advice, do it without a start up loan!) and I can sense my accountant father shaking his head in disbelief on reading this, I promise you that it works. Yes, you’ll panic about not having enough clients/money, yes you’ll have to work even when you’re sick because sick pay becomes a thing of the past but there’s this thing called freedom. And I cannot recommend it highly enough.
** The words that Kevin Costner actually heard were “if you build it, he will come” – he being his dad I presume. I think the phrase that I have built the foundations of my business on is “if you book them, they will come” from Wayne’s World 2. To claim that you built your business on a quote from a Mike Myers movie is even more ludicrous than the plot of Field of Dreams, so I’m sticking with my original title!
Free Podcast
Last year I recorded this podcast – 5 ways to Happy, Joyous Self-Employment. You can listen to it below or Download by clicking on the “download” link. I hope you enjoy it!
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